I simplified the user journey by focusing on the two most important aspects of owning a car, buying and maintenance. The "buy" section helps a prospective customer navigate through all the information pertinent to purchasing a vehicle, including the latest models, comparisons, financing, promotional media and technical information. The "service" section deals with existing customers who would like to maintain their car, upgrade their car, and maintain a relationship with the car dealer. The Toyota SA site was distilled to include primarily information under one of these two sections, simplifying the experience for desktop and mobile users.
